Completed in 2014, Swisscoat’s Hong Kong headquarters at One Mid Town, Tsuen Wan West, represents one of the company’s most ambitious spatial investments. Spanning 20,000 sq ft. across a newly completed commercial tower, the project consolidated multiple functions — corporate office, production workshop, client showcase zones, and a 400+ sq ft. sky garden — into a single flagship property owned by the client.
The design concept was rooted in a bold industrial style, with a contemporary reinterpretation tailored for corporate use. Red brick feature walls, exposed concrete floors, and structural steel frameworks established a raw, warehouse-inspired character. These elements paid homage to New York's industrial heritage while aligning with Swisscoat’s forward-looking identity.
To balance this rugged aesthetic, the interior incorporated colorful, modern furniture and precise detailing that reflected the client’s high standards for perfection and visual impact. This juxtaposition created a unique dynamic: a workplace that feels both authentic and vibrant, merging industrial honesty with curated sophistication.
Despite the scale and complexity of the program, the project was delivered within six months, a testament to rigorous planning, close coordination with contractors, and clear communication with the client. The outcome was a multifaceted headquarters that embodied Swisscoat’s brand values: innovation, precision, and an uncompromising commitment to quality.
2014년 완공된 Swisscoat 홍콩 본사는 Tsuen Wan West의 One Mid Town 내에 위치하며, 회사가 가장 야심 차게 투자한 공간 중 하나입니다. 약 20,000 평방피트 규모의 이 프로젝트는 신축 상업 타워 전체를 활용하여 사무실, 생산 워크숍, 고객 쇼케이스 공간, 그리고 400평방피트 이상의 스카이 가든을 하나의 본사 공간으로 통합했습니다.
디자인 컨셉은 대담한 인더스트리얼 스타일을 현대적으로 재해석하는 데서 출발했습니다. 뉴욕 산업지구의 분위기를 떠올리게 하는 붉은 벽돌 포인트 월, 노출 콘크리트 바닥과 벽면, 그리고 강철 프레임 디테일이 공간 전반에 강렬한 개성을 부여했습니다. 이러한 요소들은 브랜드의 진취적 정체성과 동시에 산업적 유산을 기념하는 상징적 장치로 작용했습니다.
거친 소재감을 보완하기 위해 내부에는 다채로운 색상의 현대적 가구와 세밀한 마감 디테일을 적용하여, 클라이언트가 추구하는 높은 완성도와 세련된 미감을 반영했습니다. 그 결과, 공간은 인더스트리얼의 솔직함과 세심하게 큐레이션된 세련미가 공존하는 독창적인 분위기를 갖추게 되었습니다.
공간 전략은 원활한 동선을 확보하면서도 각 기능이 뚜렷하게 구분되도록 구성되었습니다. 업무 공간과 회의실은 생산 공정을 지원하는 워크숍과 연결되었고, 별도의 쇼케이스 존은 고객을 위한 몰입형 체험 공간으로 설계되었습니다. 또한 스카이 가든은 직원과 방문객 모두가 휴식과 교류를 즐길 수 있는 특별한 야외 공간으로, 업무 환경의 품질을 한층 높였습니다.
규모와 프로그램의 복잡성에도 불구하고, 이 프로젝트는 6개월이라는 짧은 공사 기간 안에 완공되었습니다. 이는 철저한 계획, 시공사와의 긴밀한 협업, 그리고 클라이언트와의 원활한 커뮤니케이션 덕분이었습니다. 최종적으로 Swisscoat 본사는 혁신, 정밀성, 그리고 완벽한 품질 추구라는 브랜드 가치를 공간 안에 구현한 다기능적 본사로 자리매김했습니다.
Project details
Signature materials
Red brick walls
Exposed concrete flooring & walls
Steel framework detailing
Colorful modern furniture
Construction Duration
6 months
Location
One Mid Town, Tsuen Wan West, Hong Kong
Area
20000 sqft.
Year
2014
CONCEPT & DESIGN INTENT
The vision for Swisscoat’s Hong Kong headquarters was to create a flagship workplace that combined operational efficiency with an expressive design language. The intent was to deliver a contemporary, enduring industrial aesthetic that reflected both the company’s innovative spirit and its commitment to precision. Balancing raw architectural elements with colorful, curated furnishings, the design celebrated authenticity while ensuring the environment remained vibrant and engaging.
SPATIAL STRATEGY / PLANNING LOGIC
The 20,000 sq ft. Premises were strategically divided into multiple zones:
Office areas to support daily operations.
Production workshop for technical processes and product preparation.
Showcase zones are designed for client engagement and immersive presentations.
Sky garden of over 400 sq ft., serving as a relaxation and social hub.
The circulation strategy emphasized clarity and efficiency, with each function interconnected yet distinct, ensuring smooth workflows while presenting a cohesive brand experience.
GALLERY
MATERIALITY & DETAILING
The industrial-inspired aesthetic was expressed through:
Red brick walls referencing New York’s historic warehouse districts.
Exposed concrete walls and flooring highlight the raw honesty of materials.
Steel framework details, borrowing from construction motifs, reinforce the structural rhythm.
Colorful contemporary furniture, carefully selected to balance the industrial tone with vibrancy and modernity.
Lighting strategies emphasized contrast — spotlighting showcase areas while allowing natural light to soften the workspace. The material palette also underscored durability, sustainability, and long-term usability.
PROJECT GOALS & OUTCOMES
Delivered within a 6-month construction schedule despite the project’s large scale.
Created a multi-functional headquarters that united office, workshop, and brand showcase in a single property.
Reinforced the company’s identity by blending industrial authenticity with precision and vibrancy in furnishings.
Enhanced staff wellbeing through the integration of a sky garden, a rare amenity within the district.
Achieved high client satisfaction by aligning the design with Swisscoat’s vision for both functionality and aesthetic impact.
COLLABORATION & CONSTRAINTS
The project demanded a delicate balance between the client’s desire for an uncompromising industrial style and their high standards for precision detailing. Key challenges included:
Achieving a cohesive balance between raw, unfinished surfaces and polished, colorful furnishings.
Coordinating the fit-out of multiple complex zones (office, workshop, showcase, garden) within a tight timeline.
Sourcing authentic industrial materials while meeting the client’s strict quality requirements.
Through close collaboration with the client and specialist contractors, the team delivered a solution that maintained design integrity, met technical demands, and exceeded expectations.
SWISSCOAT
ONE MID TOWN
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