A vibrant Korean-style self-photo studio and snack bar located in Tsim Sha Tsui, blending cyber aesthetics with youth culture. The design captures the essence of “moment sharing,” transforming a compact site into a visually immersive playground of lights, mirrors, and colors.

Project details

Construction Duration

~3 months

Location

T.S.T., Hong Kong.

Signature materials

Black aluminum frame with RGB LED light strips
Translucent polycarbonate light panels
3D acrylic signage with neon edge glow
Graffiti-style vinyl wrap wall finish
High-gloss black steel grid flooring
Reflective epoxy underlayer
Exposed concrete wall texture
Powder-coated metal mesh display panels
Mirror laminate photo booth frames
Infinity LED lightbox (RGB spectrum)
Matte black laminate cabinetry
Quartz countertop with neon green underglow
RGB linear LED ceiling bars
Backlit acrylic poster frames
Programmable DMX RGB lighting system

Area

800 sqft.

Year

2024

CONCEPT & DESIGN INTENT

To reinterpret Korea’s trending “self-photo culture” through a Hong Kong lens — fusing entertainment, visual storytelling, and café culture into one compact experiential hub.

SPATIAL STRATEGY

The narrow, elongated shopfront was reimagined as a sequential journey — from street-side tea counter to photo booth corridor — using reflective floors and color-layered ceilings to amplify depth and energy.

GALLERY

MATERIALITY & DETAILING

Lighting & Visual Identity

Dynamic RGB light choreography forms the brand’s core visual DNA. The repetition of the “MOMENT / MOMENTEA” text acts as both signage and decorative rhythm, reinforcing brand recall.

COLLABORATION & CONSTRAINTS

Executed under tight site conditions and schedule, the project was developed in collaboration with a Seoul-based design team. Coordination focused on lighting synchronization, sign system integration, and façade compliance within Hong Kong’s retail zoning regulations.