Groz-Beckert Shenzhen office was designed as a continuation of the brand’s Hong Kong corporate identity, ensuring consistency across regional offices while adapting to local regulations in Mainland China. The design adopts modern German-influenced aesthetics—streamlined, functional, and precise—reflecting the company’s status as a global leader in textile machinery components.
The open-plan workspace emphasizes transparency, efficiency, and collaboration, with a palette derived from the Hong Kong office: neutral greys, crisp whites, and the signature green corporate accent. Complementary elements such as colorful workstation panels and integrated greenery soften the industrial undertone. Key additions include multipurpose meeting rooms, a reception with bold green feature walls, and communal breakout areas designed to enhance team interaction.
그로츠-베커트 심천 사무실은 홍콩 본사의 기업 아이덴티티를 이어받아, 중국 본토의 지역 규정을 반영하면서도 지역 사무소 전반의 일관성을 유지하도록 설계되었습니다. 디자인은 독일 특유의 현대적인 미학을 반영하여 간결하고, 기능적이며 정밀한 분위기를 담고 있으며, 이는 섬유 기계 부품 분야에서 세계적인 선도 기업으로서의 위상을 드러냅니다.
오픈 플랜 공간은 투명성, 효율성, 협업을 강조하며, 홍콩 오피스에서 이어온 팔레트를 적용하였습니다: 중립적인 회색 톤, 깔끔한 화이트, 그리고 시그니처 그린 색상이 조화를 이룹니다. 여기에 다채로운 색상의 파티션과 녹색 식물을 배치해 산업적인 분위기를 부드럽게 완화했습니다. 주요 공간에는 다목적 회의실, 강렬한 그린 포인트 월을 가진 리셉션, 그리고 팀 상호작용을 강화할 수 있는 커뮤니티 브레이크아웃 공간이 포함되어 있습니다.
Project details
Signature materials
Linear grey vinyl flooring
White matte workstation desks with colorful partitions (red, blue, orange, green)
Ergonomic black task seating
Feature green reception wall with yellow trim
Industrial-style pendant lights paired with linear LED panels
Light wood-tone flooring in reception and lounge areas
Construction Duration
~3 months
Location
Shenzhen, PRC
Area
5000 sqft.
Year
2016
CONCEPT & DESIGN INTENT
The primary intent was to carry forward Groz-Beckert’s established Hong Kong identity into Shenzhen, creating a cohesive regional design language. The office reflects the German parent company’s emphasis on modernity and precision, while maintaining a professional yet approachable atmosphere.
SPATIAL STRATEGY / PLANNING LOGIC
The 5,000 sq ft. The floorplate was optimized with an open-plan workstation zone, strategically placed collaborative areas, enclosed meeting rooms, and a welcoming reception area. Circulation paths were kept fluid to maximize efficiency and visual openness, ensuring flexibility for future expansion.
GALLERY
MATERIALITY & DETAILING
Finishes included grey-toned linear flooring, matte white workstations,
ergonomic black seating, and bright accent partitions in red, blue, orange, and green. The reception wall in vibrant green, paired with a subtle yellow trim, reinforces brand identity while adding a contemporary edge—lighting design combined linear LED panels with warm industrial-style pendant fixtures for layered illumination.
PROJECT GOALS & OUTCOMES
Delivered within a 3-month construction timeline, the Shenzhen office successfully achieved brand consistency with the Hong Kong headquarters while integrating new elements tailored to local regulatory and operational needs. The result is a modern, functional workplace that embodies Groz-Beckert’s global image and supports its high-tech, precision-driven business model.
COLLABORATION & CONSTRAINTS
The project required balancing Hong Kong’s established design identity with compliance with Shenzhen’s building regulations. Collaboration between regional teams ensured that the corporate aesthetic was preserved while introducing localized adaptations such as modified meeting room layouts and community spaces.
GROZ-BECKERT
SHENZHEN
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