The Mongkok branch of Grove Sandwiches marks the brand’s first collaboration with our design team and the beginning of a renewed visual identity.
Located at a busy street corner near Prince Edward, this compact café was envisioned as a transition point — repositioning Grove from a modest, everyday sandwich shop into a more refined and lifestyle-driven café experience.
The interior features a blend of natural ash wood, olive-green upholstery, and white-tiled counter surfaces, evoking freshness and simplicity. Carefully placed greenery and soft lighting create a calming atmosphere, while the minimalist layout optimizes spatial flow within the limited footprint.
This project became a design benchmark for Grove’s subsequent stores, setting a tone of casual sophistication and warm modernity that continues to define the brand’s identity.
그로브 샌드위치 (Grove Sandwiches) 몽콕 지점은 브랜드와의 첫 협업 프로젝트로, 새로운 비주얼 아이덴티티를 구축한 중요한 시작점이 되었습니다.
프린스에드워드 인근의 모퉁이에 위치한 이 작은 카페는, 단순한 샌드위치 가게에서 감각적이고 여유로운 라이프스타일 카페로 전환하는 과정의 상징이 되었습니다.
인테리어는 밝은 애쉬우드, 올리브그린 가죽 시트, 화이트 타일 바 카운터를 조합하여 자연스럽고 산뜻한 분위기를 연출했습니다. 식물과 은은한 조명으로 따뜻한 휴식감을 더하고, 효율적인 동선 설계로 한정된 공간을 최대한 활용했습니다.
이 프로젝트는 이후 Grove의 모든 매장 디자인 방향을 정의한 핵심 모델 케이스로, 브랜드의 세련된 따뜻함을 시각적으로 표현한 공간입니다.
Project details
Construction Duration
~2 months
Location
Mongkok, Hong Kong
Signature materials
Light ash wood furniture and wall cladding
Olive green leather upholstery
White square ceramic tiles with grey grout
Polished concrete plaster feature wall
Neutral grey porcelain floor tiles
Warm LED concealed shelf lighting
Area
700 sqft.
Year
2021
CONCEPT & DESIGN INTENT
The Mong Kok branch marks the first collaboration between Grove and EnochDeco, representing a pivotal step in redefining the brand’s image. The design vision aimed to transform a modest, everyday sandwich shop into a refined café concept that conveys freshness, calmness, and a lifestyle sensibility.
A restrained palette of light wood, soft greens, and neutral greys underscores an atmosphere of simplicity and comfort — a subtle yet confident evolution for the Grove identity.
SPATIAL STRATEGY / PLANNING LOGIC
The layout was designed to maximize the narrow corner site’s visibility from the street while ensuring a comfortable dining experience.
A combination of banquette seating, round café tables, and window-facing counters provides flexibility for both individuals and small groups.
Every line and junction was simplified to enhance clarity, creating an intuitive environment that feels calm despite its compact size.
GALLERY
MATERIALITY & DETAILING
The design employs a light-toned, tactile material palette to reinforce Grove’s identity as a fresh and contemporary brand.
White ceramic tiles with exposed grout express honesty and craftsmanship.
Ash wood wall cladding and furniture add warmth and texture.
Olive-green upholstery and indoor plants introduce natural balance.
A polished concrete feature wall anchors the minimalist aesthetic.
The combination of soft LED lighting and natural daylight, facilitated by full-height glazing, enhances spatial brightness and visual comfort.
PROJECT GOALS & OUTCOMES
The Mong Kok branch marks the first collaboration between Grove and EnochDeco, representing a pivotal step in redefining the brand’s image. The design vision aimed to transform a modest, everyday sandwich shop into a refined café concept that conveys freshness, calmness, and a lifestyle sensibility.
A restrained palette of light wood, soft greens, and neutral greys underscores an atmosphere of simplicity and comfort — a subtle yet confident evolution for the Grove identity.
COLLABORATION & CONSTRAINTS
Working within a tight schedule and limited footprint, coordination between design, fabrication, and site execution was crucial.
Despite the constraints, the project was completed within two months, achieved through close communication with the Grove management team and efficient workflow planning.
This collaboration established a lasting partnership, leading to future café and university branch designs under the same evolving brand language.
GROVE SANDWICHES
MONGKOK
EXPLORE MORE PROJECTS
SUBWAY @KAI TAK SPORTS PARK
GROVE CAFE @KAI TAK SPORT PARK
GROVE CAFE @K11 Atelier
