A vibrant Korean-style self-photo studio and snack bar located in Tsim Sha Tsui, blending cyber aesthetics with youth culture. The design captures the essence of “moment sharing,” transforming a compact site into a visually immersive playground of lights, mirrors, and colors.
홍콩 침사추이에 위치한 MOMENT는 한국의 셀프 포토 문화와 간단한 스낵바를 결합한 공간으로, 네온 조명과 거울 소재를 활용해 미래적이고 감각적인 분위기를 연출하였습니다. 젊은 세대가 자신만의 순간을 기록하고 공유할 수 있는 새로운 체험형 공간입니다.
Project details
Construction Duration
~3 months
Location
T.S.T., Hong Kong.
Signature materials
Black aluminum frame with RGB LED light strips
Translucent polycarbonate light panels
3D acrylic signage with neon edge glow
Graffiti-style vinyl wrap wall finish
High-gloss black steel grid flooring
Reflective epoxy underlayer
Exposed concrete wall texture
Powder-coated metal mesh display panels
Mirror laminate photo booth frames
Infinity LED lightbox (RGB spectrum)
Matte black laminate cabinetry
Quartz countertop with neon green underglow
RGB linear LED ceiling bars
Backlit acrylic poster frames
Programmable DMX RGB lighting system
Area
800 sqft.
Year
2024
CONCEPT & DESIGN INTENT
To reinterpret Korea’s trending “self-photo culture” through a Hong Kong lens — fusing entertainment, visual storytelling, and café culture into one compact experiential hub.
SPATIAL STRATEGY
The narrow, elongated shopfront was reimagined as a sequential journey — from street-side tea counter to photo booth corridor — using reflective floors and color-layered ceilings to amplify depth and energy.
GALLERY
MATERIALITY & DETAILING
Lighting & Visual Identity
Dynamic RGB light choreography forms the brand’s core visual DNA. The repetition of the “MOMENT / MOMENTEA” text acts as both signage and decorative rhythm, reinforcing brand recall.
COLLABORATION & CONSTRAINTS
Executed under tight site conditions and schedule, the project was developed in collaboration with a Seoul-based design team. Coordination focused on lighting synchronization, sign system integration, and façade compliance within Hong Kong’s retail zoning regulations.
MOMENT
韓式拍攝體驗館
T.S.T.
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