Located within the atrium of New Town Plaza, The Whisky Library x Conspiracy Chocolate pop-up store transforms a compact retail footprint into a meticulously crafted “unfolding box” experience. Designed for both visual intrigue and logistical efficiency, the structure opens during operation to reveal a luminous whisky showcase — and closes seamlessly into a secure, sculptural volume after hours.
The design draws inspiration from the concept of a collectible cabinet, pairing deep navy panels with gold accents to evoke a sense of refinement and exclusivity. Interior shelving is lined with warm illumination, highlighting each bottle like a curated artifact. The dynamic lighting and brass detailing reinforce the tactile and sensory qualities associated with whisky and artisanal chocolate craftsmanship.
Despite the fast-track nature of the build — conceived, fabricated, and installed within a single night — the result delivers precision and presence. The kiosk demonstrates how modular engineering, disciplined detailing, and creative collaboration (with designer WAI LAU AND THE CLIENT) can bring luxury brand expression to life in a temporary retail environment.
홍콩 신시티플라자(New Town Plaza) 아트리움에 위치한 The Whisky Library x Conspiracy Chocolate 팝업스토어는, 한정된 공간을 정교하게 구성된 ‘열리는 상자(Unfolding Box)’ 콘셉트로 재해석한 프로젝트입니다.
운영 시간에는 구조물이 열리며 빛으로 가득한 위스키 전시 공간을 드러내고, 영업이 종료되면 매끄럽게 닫혀 하나의 조형적인 오브제로 변합니다.
이 디자인은 수집가의 캐비닛(Collectible Cabinet) 에서 영감을 받아, 딥 네이비 패널과 골드 포인트를 조합하여 세련되고 고급스러운 이미지를 완성했습니다. 내부 선반에는 따뜻한 조명의 간접조명이 적용되어, 각 병이 예술 작품처럼 강조됩니다. 또한 브라스(Brass) 디테일과 역동적인 조명 설계는 위스키와 수공 초콜릿의 감각적이고 정제된 세계를 시각적으로 표현합니다.
이번 프로젝트는 기획부터 제작, 설치까지 단 하룻밤 만에 완성된 초단기 프로젝트로, 제한된 시간 안에서도 높은 정밀도와 존재감을 실현했습니다.
모듈형 구조 설계와 섬세한 디테일링, 그리고 디자이너 Wai Lau 및 클라이언트와의 협업을 통해, 럭셔리 브랜드의 정체성을 임시 공간 속에서도 완벽히 구현해낸 사례라 할 수 있습니다.
Project details
Construction Duration
~1 months
Location
New Town Plaza, Hong Kong.
Signature materials
Deep navy matte laminate panels with gold inlays
Custom LED-lit shelving in warm 3000K tone
Concealed hinge and locking system for day-to-night transformation
Brass footings and accent trims
Blue carpet flooring for cohesive spatial tone
Area
200 sqft.
Year
2023
CONCEPT & DESIGN INTENT
This pop-up store was conceived as an “unfolding box” — a spatial metaphor for discovery and craftsmanship.
In collaboration with The Whisky Library and Conspiracy Chocolate, the design aimed to transform a compact retail footprint into a refined, experiential showcase that reflects the sensorial depth of whisky and the artisanal spirit of chocolate.
The concept balanced duality — precision versus indulgence, concealment versus revelation — creating a design that physically opens up like a book or chest, inviting the public into its curated world.
SPATIAL STRATEGY / PLANNING LOGIC
Situated in an open atrium within New Town Plaza, the installation required both flexibility and security.
The structure’s modular panels fold open during operational hours, forming illuminated display walls that frame the central tasting counter.
After hours, the system closes seamlessly, turning the installation into a monolithic form — ensuring safety, compactness, and visual coherence within the mall’s public environment.
Every joinery detail was engineered for rapid overnight setup, allowing complete installation within a single night.
GALLERY
MATERIALITY & DETAILING
The language of luxury and restraint drove material selection.
The deep navy laminate exterior contrasts with brushed gold accents and warm LED illumination, evoking the ambience of a whisky cabinet or collector’s vault.
The interior shelving, lined with gold-toned panels, enhances the perception of warmth and craftsmanship, while the blue carpet adds depth and sophistication to the overall tone.
Hidden hinges, magnetic closures, and brass trims elevate both the tactile and functional performance of the installation.
PROJECT GOALS & OUTCOMES
The design’s success lay in creating maximum visual impact within a minimum footprint and time.
Despite the project’s accelerated timeline — design to completion within weeks and installation overnight — the result achieved a refined balance between branding, functionality, and engineering precision.
The pop-up drew strong engagement from passersby, capturing the elegance of The Whisky Library brand while introducing Conspiracy Chocolate through an integrated narrative that paired and explored sensory experiences.
COLLABORATION & CONSTRAINTS
This project was executed through close collaboration with designer WAI LAU and the client, who shared a mutual focus on design innovation and retail storytelling.
The process required seamless coordination between design, fabrication, and mall management to meet logistical and safety demands under tight deadlines.
Ultimately, the installation stands as a testament to creative agility — a project that distilled technical precision and brand experience into a single, compact, and memorable architectural form.
THE WHISKY LIBRARY
NEW TOWN PLAZA
EXPLORE MORE PROJECTS
BODY AND ME
KOWLOON CAT HOSPITAL
SWISSCOAT VISION CENTRE
