Located in the heart of Central, Hong Kong, SWISSCOAT Vision Centre reimagines the traditional optical store with a futuristic and luminous identity. The two-level design contrasts a cyber-inspired façade — defined by sculpted white acrylic and vibrant LED lighting — with an upper-level interior of warmth and refinement, featuring oak finishes and soft ambient tones.
The space blends precision engineering with lifestyle comfort, reflecting the brand’s expertise in advanced lens technology and personalized eyecare service. The result is a visually striking and technologically expressive environment that elevates both brand presence and customer experience.
홍콩 센트럴 중심부에 위치한 SWISSCOAT Vision Centre는 전통적인 안경 매장의 이미지를 미래지향적이고 빛나는 정체성으로 재해석했습니다.
조형적인 화이트 아크릴과 생동감 있는 LED 조명을 사용한 사이버 감성의 파사드와, 오크 마감과 부드러운 조명톤으로 구성된 따뜻한 상층부 인테리어가 대비를 이루며 독특한 공간감을 완성합니다.
정밀한 기술감과 편안한 라이프스타일 감성을 결합하여, 브랜드의 첨단 렌즈 기술력과 맞춤형 시력 관리 서비스를 시각적으로 표현하였습니다.
그 결과, 브랜드 이미지를 강화하고 고객 경험을 한층 높여주는 세련되고 기술적인 공간이 탄생했습니다.
Project details
Construction Duration
~4 months
Location
Central, Hong Kong.
Signature materials
Sculpted white acrylic with recessed RGB LED lighting
Matte white panel with circular and polygonal cut-outs, integrated LED edge lighting
Light oak veneer with backlit honeycomb niches
White polished microcement flooring
Recessed circular LED panels with hidden covelight
Custom oak counter with LED plinth base
High-reflectivity glass panel with concealed joinery
Brushed metal lettering with backlit illumination
Area
1400 sqft.
Year
2017
CONCEPT & DESIGN INTENT
The design aimed to redefine the traditional optical retail experience through a futuristic and immersive environment that visually communicates precision, technology, and trust. The storefront acts as a sculptural beacon — a symbolic “lens portal” that captures the essence of optical science, using bold geometry and light to create a cyber-inspired brand statement visible from the street.
SPATIAL STRATEGY
The shop spans two distinct design zones across different levels:
The ground floor serves as the brand’s primary façade and retail showcase, designed with crisp angular geometry, integrated LED edges, and a white sculptural façade that echoes the curvature of eyewear lenses.
The upper floor provides a warmer, tactile environment emphasizing craftsmanship and customer experience. Natural textures balance the technological aesthetic of the lower level, creating a cohesive journey from product discovery to personalized eye care.
GALLERY
MATERIALITY & DETAILING
The design contrasts hi-tech illumination and precise geometry with organic warmth:
Ground floor: bright white finishes, LED light-rings, acrylic panels, and mirror-lined walls amplify spatial depth.
Upper floor: light oak millwork, matte stone textures, and custom metal signage deliver refinement and tactility.
This duality highlights Swisscoat’s technological innovation while grounding the space in approachable luxury.
PROJECT GOALS & OUTCOMES
The project successfully transformed a narrow two-storey street shop into a visually iconic and highly functional optical centre. The exterior’s futuristic light geometry became an urban landmark, while the interior’s layered lighting effects and smart zoning elevated the customer’s retail and diagnostic journey. The design reinforced Swisscoat’s image as a leader in advanced lens technology and eye care services.
COLLABORATION & CONSTRAINTS
Working within Central’s tight urban footprint required precision coordination of façade geometry, lighting installation, and service integration. The custom-fabricated façade and lighting systems were developed through close collaboration between designers, fabricators, and lighting consultants to achieve exacting tolerances and visual clarity within strict site limitations.
SWISSCOAT VISION CENTRE
CENTRAL
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