Strategically located next to the Sony Flagship in Hong Kong’s bustling Causeway Bay, this MOMAX Experience Store is a tech-forward retail concept blending minimalist design with vibrant brand storytelling.
Launched alongside the iPhone 16 Pro release, the store features modular product zones, immersive digital displays, and special edition Gundam-themed merchandise. A clean material palette, flexible layout, and strong brand integration make this site a benchmark for MOMAX’s retail evolution.
홍콩의 번화한 코즈웨이 베이에 위치한 소니 플래그십 스토어 바로 옆에 전략적으로 위치한 MOMAX 익스피리언스 스토어는 미니멀한 디자인과 생동감 넘치는 브랜드 스토리텔링이 조화를 이루는 첨단 리테일 콘셉트입니다.
iPhone 16 Pro 출시와 함께 문을 연 이 매장은 모듈식 제품 존, 몰입형 디지털 디스플레이, 그리고 건담 테마 특별 에디션 상품을 선보입니다. 깔끔한 소재 팔레트, 유연한 레이아웃, 그리고 탄탄한 브랜드 통합은 MOMAX의 리테일 혁신을 보여주는 벤치마크가 되었습니다.
Project details
Construction Duration
~ 1.5 months
Location
Hysan Place, Hong Kong.
Signature materials
Satin white display cabinetry
Black aluminium frame accents
Matte grey stone-effect vinyl flooring
Integrated LED ceiling panels
Digitally printed branding panels (incl. Gundam collaboration visuals)
Area
700 sqft.
Year
2024
CONCEPT & DESIGN INTENT
Located in one of Hong Kong’s most vibrant shopping districts, the MOMAX Experience Store at Hysan Place is designed as a dynamic, tech-forward retail hub that blends lifestyle, innovation, and brand storytelling. The concept embodies a dual identity: minimalist black, white, and grey tones of MOMAX’s tech DNA are complemented by bursts of color to reflect its latest brand collaborations, especially its exclusive licensing with Mobile Suit Gundam.
The launch was purposefully aligned with the release of the iPhone 16 Pro, allowing MOMAX to leverage foot traffic and highlight its full suite of compatible accessories in a dedicated showcase zone.
SPATIAL STRATEGY / PLANNING LOGIC
The store layout emphasizes user engagement and intuitive exploration. A central experiential island is surrounded by product-themed zones, including charging, health tech, personal gadgets, and accessories. Usage categories arrange product groupings to support logical customer flow and discovery. The layout also accommodates a focal column with digital signage and modular seating to draw in pedestrian traffic from the mall concourse.
The storefront opens directly onto a main atrium path and is positioned next to the high-traffic Sony Flagship Store, benefiting from shared visibility and tech-driven foot traffic.
GALLERY
MATERIALITY & DETAILING
Finishes: Matte textured grey floors, satin white cabinetry, and black aluminum framing
Lighting: Soft-edge illuminated ceiling panels for even visual comfort
Display Fixtures: Modular, peg-board backdrops for flexible product arrangements
Brand Integration: “Stay True to Form” thematic cubes and Gundam-themed POP elements
Special attention was given to digital integration, with multiple embedded LED displays enhancing visual merchandising and product storytelling.
PROJECT GOALS & OUTCOMES
Timing: Completed just in time for iPhone 16 Pro launch
Brand Visibility: Increased foot traffic from strategic placement near Sony
Customer Experience: Improved dwell time and interaction through demo zones
Product Highlight: Dedicated zones for iPhone 16 accessories, Metro Pop series, and Airbox Go
COLLABORATION & CONSTRAINTS
Collaborators: MOMAX in-house marketing & licensing team
Challenges: Tight timeline aligned with product launch; spatial coordination within a narrow unit footprint
Resolutions: A phased installation strategy and pre-fabricated components ensured efficiency; 3D mockups and on-site coordination minimized disruptions in a high-traffic mall setting.
MOMAX - HYSAN PLACE
HYSAN PLACE
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