The office design emphasized a youthful and energetic identity, featuring bold illuminated branding and playful details.
Open-plan layouts encouraged collaboration, while meeting rooms with concrete textures added a professional tone. Delivered on time, the workspace projected innovation and vitality—perfectly aligning with the start-up’s dynamic culture.
젊고 활기찬 브랜드 아이덴티티를 강조한 오피스로, LED 그래픽과 아쿠아리움 등 독창적 요소가 특징이다. 오픈 플랜과 콘크리트 텍스처 회의실을 통해 협업과 전문성을 동시에 구현했으며, 스타트업의 에너지와 혁신성을 반영하는 공간으로 완성되었다.
Project details
Signature materials
LED light wall with sound equalizer motif
Integrated aquarium feature wall
Open-plan workstation clusters
Concrete-textured meeting rooms with glass partitions
Construction Duration
~2.5 months
Location
Quarry Bay, Hong Kong
Area
4000 sqft.
Year
2007
CONCEPT & DESIGN INTENT
The client was a young marketing start-up aiming to project an innovative and energetic image. The design featured a youthful and trendy aesthetic, incorporating bold, illuminated graphics and interactive visual elements. The logo and entrance wall integrated the idea of digital “noise” with a sound equalizer screen, reinforcing the brand’s modern, tech-forward identity.
SPATIAL STRATEGY / PLANNING LOGIC
The space was designed around an open-plan office layout to promote transparency, collaboration, and creativity among a young workforce. Glass partitions defined meeting rooms, preserving visual connectivity. The circulation was kept fluid, with breakout points and common spaces designed for informal interactions.
GALLERY
MATERIALITY & DETAILING
Material choices balanced simplicity with vibrancy:
Reception/Entrance: Backlit acrylic panels with graphic overlays and a programmable LED light wall.
Meeting Rooms: Polished concrete-textured walls, glass partitions, integrated AV displays, and custom lighting for clarity and professionalism.
Workstations: Modular cubicles under high-exposure ceiling piping and pendant lighting, emphasizing an industrial loft-like character.
Feature Elements: A built-in aquarium integrated into the cabinetry added a playful and relaxing focal point.
PROJECT GOALS & OUTCOMES
The primary goal was to create a workspace that matched the client’s energetic brand identity and attracted young, creative talent. The resulting design delivered a fresh, dynamic environment that supported both formal business operations and informal creative exchange. The office was completed on schedule and provided a functional yet distinctive setting, positioning New Digital Noise as a forward-thinking local player in Hong Kong’s marketing scene.
COLLABORATION & CONSTRAINTS
Key challenges included maximizing a relatively compact 4,000 sq ft. floorplate while still providing open office zones, enclosed meeting rooms, and branding-heavy reception areas. Coordination with the client’s young, fast-paced team was essential to align the design vision with practical needs. Despite site constraints, the collaborative process ensured the office reflected both the company’s culture and its aspirational image.
NEW DIGITAL NOISE
QUARRY BAY
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