MOMAX LAB
CHEUNG SHA WAN
MOMAX Lab represents the brand’s transformation hub in Hong Kong, consolidating its showroom, executive offices, meeting rooms, multifunctional event space, workshop, and laboratory into one integrated head office. This strategic workplace has served as the foundation for MOMAX’s ongoing brand evolution, with new product launches, media events, and press conferences regularly staged here.
The project was conceived not only as a solution to MOMAX’s immediate operational needs, but also as a future-oriented base for brand growth—laying down the spatial and aesthetic framework that supports the company’s long-term identity.
MOMAX Lab은 홍콩에서 브랜드 전환의 핵심 거점으로, 쇼룸, 임원 사무실, 회의실, 다목적 이벤트 공간, 워크숍 및 연구실을 하나의 통합된 본사 공간으로 구성하고 있습니다. 이 전략적 오피스는 MOMAX의 지속적인 브랜드 발전의 기반이 되었으며, 새로운 제품 출시, 미디어 이벤트, 기자 회견 등이 정기적으로 개최되는 장소로 자리 잡았습니다.
본 프로젝트는 단순히 MOMAX의 즉각적인 운영 필요를 충족시키는 것에 그치지 않고, 브랜드 성장을 위한 미래 지향적인 기반을 마련하는 데 목적을 두었습니다. 공간적·미학적 프레임워크를 구축함으로써 회사의 장기적인 정체성을 뒷받침하는 토대를 마련한 것입니다.
Project details
Signature materials
Timber lattice ceiling feature
Backlit product display walls
Neutral-toned flooring with industrial accents
Leather lounge seating
Glass partitions and linear LED lighting
Construction Duration
~3 moths
Location
Cheung Sha Wan Industrial District, Hong Kong
Area
6000 sqft.
Year
2018
CONCEPT & DESIGN INTENT
The design establishes MOMAX Lab as a “future office”. While the overall tone retains an industrial edge, the interiors are defined by carefully curated tonal palettes and modern detailing that embody the brand’s forward-looking spirit. Collaboration with the in-house branding team ensured that the architecture and interiors aligned seamlessly with MOMAX’s visual identity.
SPATIAL STRATEGY / PLANNING LOGIC
Reception & Showroom: A minimalist front entrance features an illuminated logo wall, transitioning into a showcase zone lined with retail displays and backlit shelving for product presentation.
Multifunction Zone: Lounge and open area designed with modular seating and feature ceilings, doubling as a press conference venue or internal event space.
Workshop & Lab: Dedicated spaces for prototyping, product testing, and creative production.
Administrative Offices & Meeting Rooms: Glass-partitioned work areas, boardroom with display shelving, and open plan workstation clusters maximize transparency and efficiency.
GALLERY
MATERIALITY & DETAILING
Ceiling Feature: Geometric timber latticework adds warmth and rhythm to the industrial shell.
Furniture Palette: Leather seating and clean-lined tables strike a balance between corporate professionalism and hospitality comfort.
Lighting Strategy: A mix of recessed spots, linear pendants, and display lighting enhances spatial zoning and highlights key product areas.
Color Tone: Neutral greys, whites, and timber accents underpin MOMAX’s sleek, technology-driven image.
COLLABORATION & CONSTRAINTS
This project required close collaboration with MOMAX’s in-house brand team, ensuring architectural and interior design aligned with evolving brand guidelines.
Constraints: The industrial site conditions in Cheung Sha Wan required adaptation of building services, circulation, and ceiling heights to achieve the desired flexibility.
Resolution: A streamlined coordination process between design, construction, and brand teams enabled fast decision-making and effective problem solving.
Outcome: The partnership laid the foundation for a future-proof office that not only solved immediate functional needs but also provided a scalable framework for the brand’s next chapter.
PROJECT GOALS & OUTCOMES
Established MOMAX’s brand headquarters as both a functional workspace and a symbolic foundation of its identity shift.
Enabled flexibility for product showcases, press events, and future scaling of business activities.
Delivered a holistic design that bridges industrial roots with contemporary branding, positioning MOMAX Lab as a landmark “launchpad” for innovation.
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