A compact yet complete Korean lifestyle retail store, BODY & ME showcases premium goods across beauty, food, and daily essentials.

The design reflects the aesthetics of a modern Korean department store—bright, structured, and refined—anchored by clear zoning, natural textures, and ambient lighting that enhances both merchandise and spatial clarity.

Project details

Construction Duration

~2 months

Location

Harbour North, North Point, Hong Kong.

Signature materials

Light Oak Herringbone Laminate Panels
Black Matt Metal Edge Framing
Green Vertical Ribbed Wall Panels
Integrated LED Strip Lighting
Grey Porcelain Floor Tiles (matte finish, varied pattern)
Frosted Acrylic Brand Signage with Backlight

Area

2000 sqft.

Year

2021

CONCEPT & DESIGN INTENT

The design vision for BODY & ME centered on bringing a “modern Korean department store” experience to Hong Kong, blending lifestyle simplicity with retail efficiency. The spatial identity reflects a clean, structured retail environment—highlighting Korean authenticity while offering an approachable, contemporary tone.
The front façade features a strong black framing portal with illuminated signage and refined LED detailing, providing a premium and recognizable brand entry.

SPATIAL STRATEGY

The store layout is organized into clearly defined zones: skincare, daily goods, food, and lifestyle items, encouraging natural circulation. Open shelving allows visibility across categories while maintaining clear sightlines to the cashier and entrance.
The design employs a modular fixture system—adaptable for seasonal displays and future product expansions.

GALLERY

MATERIALITY & DETAILING

A soft palette of light oak herringbone finishes, vertical green accent lines, and matte black trim defines the store’s tactile and visual language.

Feature walls behind the cashier counter emphasize brand identity through backlit logo panels and ribbed timber textures, while glass-front refrigeration and shelving systems express precision and hygiene.
The material selection ensures consistency between different shopfront zones, blending natural warmth with urban sophistication.

PROJECT GOALS & OUTCOMES

The project successfully achieved a harmonious balance between product density and visual comfort. Despite the compact floor area, the design creates an impression of spaciousness and order.
The project introduced BODY & ME’s retail identity to Hong Kong, marking a significant milestone for Korean lifestyle retail development in the city.

COLLABORATION & CONSTRAINTS

The collaboration involved close coordination with the brand’s Korean merchandising team and Hong Kong-based fit-out contractors.
Key challenges included aligning imported fixture dimensions with local construction standards and integrating refrigeration units into open shelving layouts—both solved through precise detailing and adaptive millwork solutions.