Completed in 2014, Swisscoat’s Hong Kong headquarters at One Mid Town, Tsuen Wan West, represents one of the company’s most ambitious spatial investments. Spanning 20,000 sq ft. across a newly completed commercial tower, the project consolidated multiple functions — corporate office, production workshop, client showcase zones, and a 400+ sq ft. sky garden — into a single flagship property owned by the client.

The design concept was rooted in a bold industrial style, with a contemporary reinterpretation tailored for corporate use. Red brick feature walls, exposed concrete floors, and structural steel frameworks established a raw, warehouse-inspired character. These elements paid homage to New York's industrial heritage while aligning with Swisscoat’s forward-looking identity.

To balance this rugged aesthetic, the interior incorporated colorful, modern furniture and precise detailing that reflected the client’s high standards for perfection and visual impact. This juxtaposition created a unique dynamic: a workplace that feels both authentic and vibrant, merging industrial honesty with curated sophistication.

Despite the scale and complexity of the program, the project was delivered within six months, a testament to rigorous planning, close coordination with contractors, and clear communication with the client. The outcome was a multifaceted headquarters that embodied Swisscoat’s brand values: innovation, precision, and an uncompromising commitment to quality.

Project details

Signature materials

Red brick walls
Exposed concrete flooring & walls
Steel framework detailing
Colorful modern furniture

Construction Duration

6 months

Location

One Mid Town, Tsuen Wan West, Hong Kong

Area

20000 sqft.

Year

2014

CONCEPT & DESIGN INTENT

The vision for Swisscoat’s Hong Kong headquarters was to create a flagship workplace that combined operational efficiency with an expressive design language. The intent was to deliver a contemporary, enduring industrial aesthetic that reflected both the company’s innovative spirit and its commitment to precision. Balancing raw architectural elements with colorful, curated furnishings, the design celebrated authenticity while ensuring the environment remained vibrant and engaging.

SPATIAL STRATEGY / PLANNING LOGIC

The 20,000 sq ft. Premises were strategically divided into multiple zones:

Office areas to support daily operations.
Production workshop for technical processes and product preparation.
Showcase zones are designed for client engagement and immersive presentations.
Sky garden of over 400 sq ft., serving as a relaxation and social hub.

The circulation strategy emphasized clarity and efficiency, with each function interconnected yet distinct, ensuring smooth workflows while presenting a cohesive brand experience.

GALLERY

MATERIALITY & DETAILING

The industrial-inspired aesthetic was expressed through:

Red brick walls referencing New York’s historic warehouse districts.
Exposed concrete walls and flooring highlight the raw honesty of materials.
Steel framework details, borrowing from construction motifs, reinforce the structural rhythm.
Colorful contemporary furniture, carefully selected to balance the industrial tone with vibrancy and modernity.
Lighting strategies emphasized contrast — spotlighting showcase areas while allowing natural light to soften the workspace. The material palette also underscored durability, sustainability, and long-term usability.

PROJECT GOALS & OUTCOMES

Delivered within a 6-month construction schedule despite the project’s large scale.
Created a multi-functional headquarters that united office, workshop, and brand showcase in a single property.
Reinforced the company’s identity by blending industrial authenticity with precision and vibrancy in furnishings.
Enhanced staff wellbeing through the integration of a sky garden, a rare amenity within the district.
Achieved high client satisfaction by aligning the design with Swisscoat’s vision for both functionality and aesthetic impact.

COLLABORATION & CONSTRAINTS

The project demanded a delicate balance between the client’s desire for an uncompromising industrial style and their high standards for precision detailing. Key challenges included:

Achieving a cohesive balance between raw, unfinished surfaces and polished, colorful furnishings.
Coordinating the fit-out of multiple complex zones (office, workshop, showcase, garden) within a tight timeline.
Sourcing authentic industrial materials while meeting the client’s strict quality requirements.
Through close collaboration with the client and specialist contractors, the team delivered a solution that maintained design integrity, met technical demands, and exceeded expectations.