In 2010, Targus—an internationally renowned American brand specializing in computer accessories such as backpacks, laptop cases, and peripherals—established its Asia Pacific regional headquarters at Miramar Tower, Tsim Sha Tsui. Occupying 15,000 sq ft. across a prime commercial location, the new office was completed within a four-month construction period.

The design intent balanced corporate professionalism with brand identity, integrating multiple functional zones under one roof. Key components included open-plan workstations, numerous meeting rooms, dedicated IT support facilities, and a spacious showroom for product display. Recognizing the brand’s heavy reliance on IT infrastructure, a specialized IT room and comprehensive network system were planned and executed with equal weight to the overall fit-out works, underscoring the operational demands of a global technology brand.

Spatial planning emphasized efficiency and clarity: the reception welcomed visitors with a bold brand statement wall, while adjacent corridors connected to enclosed meeting rooms and larger conference areas overlooking the city. A vibrant breakout pantry was designed with green cabinetry and playful environmental graphics, creating a refreshing contrast to the otherwise professional corporate tone. The open workspace adopted soft green workstation partitions, echoing the brand’s modern, approachable image while maintaining a disciplined office environment.

Located in the heart of Tsim Sha Tsui’s business and retail district, the headquarters served not only as a workplace but also as a regional hub for Targus’s Asia Pacific operations—reinforcing the company’s global presence with a strong foothold in Hong Kong.

Project details

Signature materials

Warm timber wall finishes for reception and feature walls
Full-height glass partitions with frosted detailing
Modular workstation systems with green fabric panels
Custom cabinetry with high-gloss laminate finishes in the pantry
Energy-efficient recessed and pendant lighting fixtures

Construction Duration

~4 months

Location

Miramar Tower, T.S.T, Hong Kong

Area

15000 sqft.

Year

2010

CONCEPT & DESIGN INTENT

The design of Targus Asia Pacific Headquarters was conceived to reflect the stature of a world-renowned brand in computer accessories. The vision was to balance functional workplace requirements with a contemporary aesthetic that could stand the test of time. The overall design strategy emphasized professionalism, clarity, and brand alignment—integrating showroom, office, and IT operations into a cohesive corporate environment. This duality of corporate formality and approachable brand presence was expressed through clean lines, branded graphics, and a well-structured layout that supported both productivity and corporate storytelling.

SPATIAL STRATEGY / PLANNING LOGIC

The 15,000 sq ft. space at Miramar Tower was planned to accommodate diverse operational needs while optimizing circulation and efficiency. Visitors were welcomed by a bold reception area with strong brand presence, leading into dedicated meeting rooms, conference spaces, and a product showroom. An open-plan workspace with modular workstations supported team collaboration, while enclosed offices and IT facilities ensured privacy and technical robustness. A vibrant breakout pantry, finished in a refreshing green palette, offered employees an inviting space to recharge, reinforcing workplace wellbeing. Circulation corridors were designed for clarity, connecting functional areas seamlessly and enhancing wayfinding across the office.

GALLERY

MATERIALITY & DETAILING

The material palette emphasized durability and corporate sophistication.

Warm wood finishes and neutral tones were balanced with the fresh, brand-inspired green accents in the open office and pantry areas. Full-height glass partitions maximized transparency and natural light penetration, while acoustic considerations ensured confidentiality in meeting rooms. Recessed and pendant lighting was carefully integrated to support a professional yet welcoming atmosphere, complemented by LED strip highlights at the reception for a subtle brand glow. IT infrastructure was a key technical element, with robust cabling and server provisions designed into the fit-out. Sustainability measures included efficient LED lighting, modular workstation systems, and long-lasting finishes that minimized lifecycle maintenance.

PROJECT GOALS & OUTCOMES

The project was completed within a four-month construction schedule, ensuring Targus could move into its new regional headquarters on time and with minimal disruption. Client satisfaction was achieved through the successful integration of showroom, office, and IT functions, enabling the brand to showcase products while supporting daily operations. The design reinforced Targus’s brand identity by creating a headquarters that reflected its global presence, technological strength, and professional standards. Positioned in the heart of Tsim Sha Tsui, the office became both a functional workplace and a symbolic regional hub for Asia Pacific operations.

COLLABORATION & CONSTRAINTS

The project was delivered through close collaboration with Targus’s management and IT teams, ensuring technical and operational needs were fully addressed. A major challenge was the significant weight of IT infrastructure within the overall scope, requiring precise planning to balance technical installation with architectural finishes. The design team coordinated with IT specialists to integrate network systems seamlessly without compromising aesthetics. Working within a prime commercial tower in Tsim Sha Tsui also demanded careful scheduling and compliance with building management regulations. Through proactive coordination and clear communication, these constraints were resolved efficiently, ensuring the project was executed to the highest standard.