A sleek and compact retail space designed to showcase MOMAX’s innovative lifestyle technology within one of the world’s busiest airports.
The store translates the brand’s clean aesthetics into a luminous environment of precision and order — featuring modular display counters, dynamic lighting, and vibrant product storytelling. Despite its modest size, the shop delivers a complete retail experience that balances design discipline, technical coordination, and brand expression, marking MOMAX’s first entry into an international airport retail arena.
세계에서 가장 분주한 공항 중 하나인 홍콩국제공항에 위치한, 세련되고 컴팩트한 리테일 공간입니다.
MOMAX의 스마트 라이프스타일 기술을 중심으로, 브랜드의 미니멀한 미학을 밝고 정돈된 환경 속에 구현하였습니다.
모듈형 디스플레이 카운터, 역동적인 조명, 생동감 있는 제품 스토리텔링을 통해 작지만 완성도 높은 리테일 경험을 제공합니다.
공간의 제약을 넘어 디자인의 정밀함, 기술적 조율, 브랜드 아이덴티티를 조화시킨 MOMAX의 첫 공항 리테일 프로젝트입니다.
Project details
Construction Duration
~5 months
Location
Hong Kong International Airport - Terminal 1, Hong Kong.
Signature materials
Matte White Solid Surface Countertops
Graphite Grey Laminate Wall Panels
Brushed Aluminum Fixtures & Modular Rails
Frosted Acrylic Light Diffusers
Integrated LED Branding Panels
Polished Concrete Vinyl Flooring
Area
200 sqft.
Year
2024
CONCEPT & DESIGN INTENT
The MOMAX store at Hong Kong International Airport represents the brand’s first flagship presence within an international travel hub.
The design emphasizes clarity, precision, and modular functionality — aligning with MOMAX’s identity as a lifestyle technology brand.
The store concept was built on the idea of “Tech Mobility for Modern Travelers”, highlighting innovative accessories and travel essentials through a streamlined and luminous retail environment.
SPATIAL STRATEGY
Despite its compact footprint (200 sqft), the store achieves high visual efficiency through:
A central display counter presenting curated product collections (“Flow Series”, “1-World Travel Adaptors”, “PinPop FindMy Trackers”).
Perimeter shelving and pegboard walls maximize vertical display capacity while maintaining clean sightlines.
Open front layout with LED branding signage for clear visibility from multiple terminal angles.
Integrated lighting grid offering balanced, glare-free illumination, enhancing both product presentation and customer engagement.
GALLERY
MATERIALITY & DETAILING
The material palette combines:
Matte white solid surfaces and grey laminate finishes for a neutral, contemporary tone.
Metallic display rails and precision-cut shelving for product flexibility and visual order.
Dynamic digital panels at the entrance for high-impact storytelling and campaign highlights (e.g., “Enter the Dragon” Limited Series).
This restrained materiality reinforces MOMAX’s design DNA — tech-driven, minimal, and globally recognizable.
PROJECT GOALS & OUTCOMES
Establish MOMAX’s first airport retail footprint with high compliance to HKIA’s architectural and operational standards.
Enhance brand visibility to global travelers, translating MOMAX’s product innovation into a premium retail experience.
Overcome challenges such as airport security approvals, power system integration, fire safety constraints, and restricted installation hours, all resolved through detailed coordination with the airport authority and MOMAX’s in-house team.
COLLABORATION & CONSTRAINTS
This project demanded precise synchronization between design, fabrication, and compliance documentation.
Working closely with MOMAX’s internal design and merchandising divisions, the team delivered a fully modular retail system adaptable to future upgrades or relocations.
The experience cultivated deep technical knowledge in airport retail operations, setting a strong precedent for future high-security commercial projects.
MOMAX
HKIA
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